UDC 005.575:658.871/.878
 
KOROLCHUK O.,
Doctor of Sciences (Economics), Associate Professor, Vice-Rector for Scientific and Pedagogical Work of Kyiv National University of Trade and Economics
 
CHEREPOV V.,
Candidate of Sciences (Economics), Associate Professor of Commercial Activities Department of Kyiv National University of Trade and Economics
 
OPTIMIZATION OF COMMERCIAL COMMUNICATIONS OF TRADE ENTERPRISE
 
The article develops methodical approaches to optimization of commercial communications of trade enterprise. The structure and properties of commercial potential of trade enterprise are characterized. Indicators for estimation of economic efficiency of commercial communications under risk are defined. Techniques of the accounting of some market situations in optimization of commercial communications of trade enterprise are offered.
 
 OPTIMIZATION OF COMMERCIAL COMMUNICATIONS OF TRADE ENTERPRISE