Згідно з Наказом Міністерства освіти і науки України від 28.12.2019 № 1643
журнал внесено до Переліку наукових фахових видань України 
(категорії “Б”з економічних наук

Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних наук

RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION

Автор: Sveta on .

Cite as APA style citation
Tkachenko T., Hladkyi O., Zhuchenko V. Recreational tourism: product portfolio diversification. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu. 2021. № 4. Р. 81-90.

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DOI:  http://doi.org/10.31617/visnik.knute.2021(138)06

UDC 338.48-53
JEL Classification L83


TKACHENKO Tetiana,
DSc (Economics), Professor, the Head of the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine

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ORCID:0000-0003-4179-5869
 
HLADKYI Oleksandr,
DSc(Geography), Professor,Professor at the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine

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ORCID:0000-0002-0600-0832
 
ZHUCHENKO Valentyna,
PhD (Economics), Associate Professor, Associate Professor at the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine

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ORCID0000-0002-3586-1367

RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION

Theoretical fundamentals of product portfolio diversification in the frames of recrea­tional tourism were disclosed. The main attractive properties of recreationaltourism resources were substantiated. The potential advantages and disadvantages of recreation tourism product diversification were investigated. The product portfolio diversification and marketing processes in recreation tourism wereanalyzed via the example of the clinical sanatorium "Kuialnik" and the resort association "Perlyna Chornomoria" located in Odesa region of Ukraine.
Keywords: recreation tourism, resort, sanatorium, product portfolio, diversification.

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