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TRANSPARENCY OF BANKS REPUTATION RISK

Автор: Sveta on .

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Shul'ga N., Zhenzheruha P. Transparentnist' ryzyku reputacii' bankiv. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu. 2020. № 5. S.102-116.

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DOI:  http://doi.org/10.31617/visnik.knute.2020(133)09

UDC 336.71:005.336.6
JEL Classification: G21, G32

SHULGA Nataliia,
Doctor of Sciences in Economics, Professor, the Head of the Banking Department,
Kyiv National University of Trade and Economics
Kioto str.,19, Kyiv, 02156, Ukraine

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ORCID: 0000-0002-2010-5884
 
ZHENZHERUKHA Petro,
Bachelor  in Economics,
Kyiv National University of Trade and Economics
Kioto str.,19, Kyiv, 02156, Ukraine

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ORCID: 0000-0002-4657-3942

TRANSPARENCY OF BANKS REPUTATION RISK

Background. Necessitate of this study can be explained by the following factors: growing requirements of the Basel Committee for risk management and transparency of banking activities, active development of electronic sales channels for banking products, intensification of communication links between stakeholder etc.
The aim of this research is to study a set of theoretical, methodological and prac­tical provisions for assessing the level of transparency of the reputation riskin banks and development of proposals of rising level of transparency.
Materials and methods. The theoretical and methodological basis of the study is the scientific works of foreign and domestic scientists devoted to assessing the level of trans­parency of banks. The research process uses a set of scientific approaches and methods, such as: theoretical generalization, quantitative and qualitative comparison, grouping, scientific abstraction, analysis, synthesis, logic.
Conclusion. During our research we have found that domestic banks pay very little attention to reputational risk compared to foreign ones. In particular, there is no infor­mation on methodologies and practices for managing and assessing reputation risk. Fati­gue, a relatively strong side of Ukrainian banks is the coverage of their social and envi­ronmental responsibilities.
In order to increase the efficiency of the risk management system of Ukrainian banks and its transparency, and, above all, CSR, we propose to develop appropriate methodological support; create a special functional unit and a profile committee for reputation risk mana­gement; to amend the legislation of the NBU, in which the regulator would formulate requirements for banks to disclose information on key determinants and infrastructure of risk management of the bank’s reputation.
Keywords: reputation, bank reputational risk, transparency, management of bank reputational risk, financial reporting, corporate management reporting, systemically impor­tant banks, foreign banks.

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