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EVENT INDUSTRY AND TOURISM IN THE WORLD ECONOMY

Автор: Sveta on .

Cite as APA style citation
Tkachenko T., Dupljak T., Zabaldina Ju. Ivent-industrija ta turyzm u svitovij ekonomici. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu. 2020. № 4. S. 55-63.

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DOI:  http://doi.org/10.31617/visnik.knute.2020(132)04

UDC 338.48-611:339.9

ТKACHENKO Tetiana,
DSc (Economics), Professor, Head of the Department of Tourism and Recreation 
of  Kyiv National University of Trade and Economics
Kioto str., 19, Kyiv, 02156, Ukraine
 
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ORCID: 0000-0001-6144-8528
 
DUPLIAK Tetiana,
Candidate of Sciences (Economics), Associate Professor of the Department of Tourism and Recreation, 
Director of the Center for European Education 
of Kyiv National University of Trade and Economics
Kioto str., 19, Kyiv, 02156, Ukraine
 
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ORCID: 0000-0001-5187-8903
 
ZABALDINA Yuliia,
PhD (Economics), Docent, Docent of Tourism and Recreation Department,
Kyiv National University of Trade and Economics, Ukraine
Kioto str., 19, Kyiv, 02156, Ukraine
 
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ORCID: 0000-0003-2741-5604

EVENT INDUSTRY AND TOURISM IN THE WORLD ECONOMY

Background. Theevent industry, as a separate sector of the world economy, was formed during the last quarter of the twentieth century. Events are not only a means of generating income for the host companies, but also serve as tourist attractions for destinations and work for their prestige. Events stimulate the development of tourism and have a positive impact on the national economy of the country where they are held. This necessitates a theoretical substantiation of the event management conceptual foundations and the study of event industry mechanisms development.
An analysis of recent research and publications has shown that interest in the event industry development in Ukraine is only beginning to grow among domestic scientists. The vast majority of scientific papers relate to the theory of event management and the practice of its application, and they are characterized by a lack of scientific research systematization.
The aim of the article is to study the business events international market regional structure, assess the impact of event industry development on the country’s economy, as well as analyze educational programs on event management in tourism of the world's leading higher education institutions.
Materials and methods. The theoretical and methodological basis of the article are foreign scientists works on event management, materials of the Event Industry Council and the online platform Studyportals. In the process of research such scientific methods and approaches as system, analysis and synthesis, comparison, graphic are used.
Results. The results of international event market regional structure analysis show that North America (35.6%) and Western Europe (30.3%) are ahead in terms of revenues from business events. The third position in the ranking in terms of revenues from business events (25.3%) is occupied by the Asian region. According to the Event Industry Council, the ranking of countries with the largest direct contribution of business events to GDP included: USA, China, Germany, Britain, Japan, Canada, Italy, Australia, France, Mexico. The most popular business events are conferences and exhibitions which accounted for 23% of the business event market in North America and 20% in Europe. The second place for the number of business events is occupied by trainings and other training events for employees – 20% in North America and 17% in Europe. Incentive tours, as one of the most effective ways to encourage employees, account for 11% of business events in North America and 9% in Europe. In 90s of the twentieth century the event management courses in the context of tourism, hospitality and leisure have begun to appear in USA and UK universities. Since 2004 the Association of Event Management Education (AEME) has been established in the UK. Event management education programs are often considered in connection with tourism, and due to this synergy, they became more attractive to consumers of educational services.
Conclusion. The identification of business events international market regional structure features, as well as the world experience of training in event industry, will allow to develop methodological framework for planning the development of this perspective sector of Ukraine economy.
Keywords: event, event industry, event management, business events, event tourism.

REFERENCES

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