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Mazaraki A., Bojko M., Bosovs'ka M. Transformacija turyzmu v Suspil'stvi 5.0. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu. 2020. № 4. S. 33-54.

DOI:  http://doi.org/10.31617/visnik.knute.2020(132)03

UDC 338.48-044.922

MAZARAKI Anatolii,
Doctor of Economics, Professor,
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID: 0000-0001-5283-8444
BOIKO Margarita,
Doctor of Economics, Professor,
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
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ORCID: 0000-0003-0249-1432
BOSOVSKA Myroslava,
Doctor of Economics, Professor,
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.


Background. Solution of the strategic tasks of sustainable economic growth, overcoming the effects of the global epidemiological crisis, informatization, digitalization, innovation, integration of the economy determine the need to form a new vector of tourism system development, based on the transformation of the economic concept of Industry 4.0 in the paradigm of Society 5.0.
The aim of the articleis to diagnose the trends and challenges of the tourism industry in the context of the formation of a new paradigm for the development of the economy of the future –Society 5.0, forecasting opportunities and strategic prospects that arise as a result of their implementation.
Materials and methods. The theoretical and methodological basis of the article are the classical concepts of economic development, evolutionary and systemic approaches to research. General scientific and special research methods have been used: abstraction, analysis and synthesis; systematization, decomposition; analytical, logical and historical generalizations. To structure the inherent characteristics and conceptual trends in the development of society 5.0, a forecasting method has been used.
Results. The article examines the phenomenon of Society 5.0 at the global and industry (tourism) level. Theoretical generalization of the provisions of the concepts of society development at different hierarchical levels of the economic system allowed implementing the foresight concept of Society 5.0 in the field of tourism, determining global trends in the field of realization of potential opportunities for the development of the tourism industry.
Defining trends in Society 5.0 in the field of tourism, allowed to state economic, organizational and managerial social and environmental challenges, risks and threats as a consequence of the implementation and strategic provisions of the concept. It is sub­stan­tiated that the implementation of the management model Society 5.0. will create unique opportunities, competitive advantages and will provide economic, social and environmental benefits for the tourism industry.
The evaluation of the effectiveness of the concept Society 5.0 provisions imple­men­tation and the level of innovative development of tourism entities on the basis of a multi-attribute approach by determining the portfolio of quantitative and qualitative parameters and attributes taking into account the organizational, managerial, economic, social aspects of the activity was carried out.
Conclusion. Tourism as a phenomenon of social development, its scale and socio-economic potential, multifunctionality in meeting the complex of consumer needs will ensure a rapid recovery of growth rates of basic indicators in this area, even in the face of unfavourable world market conditions. From these positions, tourism, which is one of the leading areas of socio-economic, cultural and political development of most countries and an essential part of the consumer behavior model in the scale of a significant proportion of the world’s population, is able to implement the concept of "Society 5.0" and become a global driver of socio-economic development.
Keywords: Industry 4.0, Society 5.0, economic challenges, economic trends, tourism industry, tourism entities, innova­tive development, paradigm, digital economy.


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