Згідно з Наказом Міністерства освіти і науки України від 28.12.2019 № 1643
журнал внесено до Переліку наукових фахових видань України 
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Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних наук

PLANNING OF EVENT PORTFOLIO FOR TORISM DESTINATIONIN POST-QUARANTINE PERIOD

Автор: Sveta on .

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Mykhailichenko H., Kravtsov S., Zabaldina Yu. Planning of event portfolio for torism destination in post-quarantine period. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu. 2020. № 2. S. 36-47.

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DOI: http://doi.org/10.31617/visnik.knute.2020(130)03

UDC 338.482.22:616.9-06
 
MYKHAILICHENKO Hanna,
DSc (Economics), Docent, Professor of Tourism and Recreation Department,
Kyiv National University of Trade and Economics
Kioto str.,19, Kyiv, 02156, Ukraine
 
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ORCID: http://orcid.org/0000-0001-7066-6527
 
 
KRAVTSOV Sergiy,
PhD (State Administration), Docent of Tourism and Recreation Department,
Kyiv National University of Trade and Economics
Kioto str.,19, Kyiv, 02156, Ukraine
 
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ORCID: http://orcid.org/0000-0002-2016-1974
 
 
ZABALDINAYuliia,
PhD (Economics), Docent, Docent of Tourism and Recreation Department,
Kyiv National University of Trade and Economics, Ukraine
Kioto str.,19, Kyiv, 02156, Ukraine
 
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ORCID: http://orcid.org/0000-0003-2741-5604

PLANNING OF EVENT PORTFOLIO FOR TORISM DESTINATIONIN POST-QUARANTINE PERIOD

The article deals with the sense and structure of a tourism destination event port­folio. The theoretical foundation of the planning process for Ukrainian destinations event portfolio destinations as a component of their tourism product has been carried out. The goals of forming a destination’s event portfolio within the framework of the tourism pro­duct strategy and marketing strategy are determined. The factors of decision making about the structure of an event portfolio, dynamics of measures are highlighted. Proportionality of Ukrainian’s destinations event portfolio is analyzed.
Keywords: destination, events, event tourism, event portfolio, tourist product, hall­mark, tourist flow, tourist arrivals.

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