Згідно з Наказом Міністерства освіти і науки України від 28.12.2019 № 1643
журнал внесено до Переліку наукових фахових видань України 
(категорії “Б”з економічних наук

Проводимо набір статей до публікації у науковому фаховому журналі "Вісник КНТЕУ" з економічних наук

INFORMATION CYCLE OF STRATEGIC MARKETING

Автор: Sveta on .

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DOI: http://doi.org/10.31617/visnik.knute.2019(128)05

UDC 004:658.5 =111
 
DUBOVYK Tatiana,

DSc (Economics), Professor of Department of journalism and advertising
Kyiv National University of Trade and Economics
Kyoto str., 19, Kyiv, 02156, Ukraine

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ORCID: https://orcid.org/0000-0001-9223-4629

 
BUCHATSKA Iryna,
PhD (Economics), Associate Professor of Department of journalism and advertising
Kyiv National University of Trade and Economics
Kyoto str., 19, Kyiv, 02156, Ukraine

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ORCID: https://orcid.org/0000-0003-2413-7370 

 
SAVCHUK Anastasiia,
PhD (Economics), Associate Professor of Department of journalism and advertising
Kyiv National University of Trade and Economics
Kyoto str., 19, Kyiv, 02156, Ukraine

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ORCID: https://orcid.org/0000-0002-6960-6452

INFORMATION CYCLE OF STRATEGIC MARKETING

The article analyzes the peculiarities of information support system for strategic marketing decision making. According to the survey of trade enterprises management per­sonnel, there is a discrepancy between the information need and its use. The importance of developing strategic marketing information support system is substantiated. The information cycle of strategic marketing of trade enterprises is considered. Within the information cycle of strategic marketing of trade enterprises the levels of development of information support are defined, namely: operational, consolidation, integration, optimization, innovative.
Keywords: informationcycle, informationsupplyofstrategicmarketing, infor­mationneeds, marketingstrategy, marketing information.

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