INFORMATION CYCLE OF STRATEGIC MARKETING
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DOI: http://doi.org/10.31617/visnik.knute.2019(128)05
DUBOVYK Tatiana,
DSc (Economics), Professor of Department of journalism and advertising
Kyiv National University of Trade and Economics
Kyoto str., 19, Kyiv, 02156, Ukraine
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ORCID: https://orcid.org/0000-0001-9223-4629
BUCHATSKA Iryna,
PhD (Economics), Associate Professor of Department of journalism and advertising
Kyiv National University of Trade and Economics
Kyoto str., 19, Kyiv, 02156, Ukraine
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ORCID: https://orcid.org/0000-0003-2413-7370
SAVCHUK Anastasiia,
PhD (Economics), Associate Professor of Department of journalism and advertising
Kyiv National University of Trade and Economics
Kyoto str., 19, Kyiv, 02156, Ukraine
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ORCID: https://orcid.org/0000-0002-6960-6452
INFORMATION CYCLE OF STRATEGIC MARKETING
The article analyzes the peculiarities of information support system for strategic marketing decision making. According to the survey of trade enterprises management personnel, there is a discrepancy between the information need and its use. The importance of developing strategic marketing information support system is substantiated. The information cycle of strategic marketing of trade enterprises is considered. Within the information cycle of strategic marketing of trade enterprises the levels of development of information support are defined, namely: operational, consolidation, integration, optimization, innovative.Keywords: informationcycle, informationsupplyofstrategicmarketing, informationneeds, marketingstrategy, marketing information.
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