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ENTERPRISE’S STRATEGIC POTENTIAL

Автор: Sveta on .

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DOI: http://doi.org/10.31617/visnik.knute.2019(126)04

UDC 005.21=111
 
PIATNYTSKA Galyna,

Doctor of Sciences (Economics), Professor, Professor at Management Department,
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
 
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ORCID: https://orcid.org/0000-0003-3463-133X

 
YATSYSHYNA Klavdiya,
Candidate of Sciences (Economics), Associate Professor at Management Department,
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
 
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ORCID: https://orcid.org/0000-0003-0765-8959

 
BEREZIN Vadym,
sales specialist of METINVEST-SMC LLC

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ENTERPRISE’S STRATEGIC POTENTIAL

 
Critical analysis and definitions systematization of the "enterprise’sstrategic poten­tial" concept are carried out. Possible varieties of potentials were identified on the basis of data processing of different scientists researches, and key components of strategic poten­tial of trade enterprises (small and large trade networks) based on the results of researches at existing trade enterprises of Ukraine were identified. The concept of "construct of the enterprise’sstrategic potential" was introduced into scientific circulation. The model of impro­vingthe construct of enterprise’sstrategic potential is developed. A fragment of filling one of the constituents of the strategic potential construct on the example of a small trade enterprise is presented.
 
Keywords: strategic potential, construct, small trade enterprise, key components, competitive advantages, resources, competences, trade potential, progressive development, digitalization.

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