PhD, Associate Professor of Philosophy and Social Sciences Department of Kyiv National University of Trade and Economics
HEURISTIC POTENTIAL OF A "PERSONALITY" CONCEPT IN ALTERNATIVE DISCOURSE
Background. The heuristic potential of the postmodern concept personality, compared with its analogue, developed on the basis of the classical philosophical and psychological tradition, has been explored to identify the effectiveness of the postmodernist methodology.
Analysis of recent research and publications. The concept of personality has the greatest development in the classical psychological and philosophical theories. The postmodern interpretation of personality is presented in the writings of famous representatives of postmodernism (R. Bart, V. Welsch, J. Delos).
The aim of the article is to explicate the basic postmodern concept of personality and to identify its heuristic and methodological possibilities compared with its invariant developed on the basis of classical philosophical and socio-psychological science.
Materials and methods. The research is based on the principles of system and comparative analysis, general scientific principles of objectivity and historicism.
Results. On the basis of the analysis of various sources, two alternative concepts of personality - postmodernist and the one that is formed on the basis of the classical philosophical and psychological paradigm are explored, their heuristic potential is compared.
Conclusion. On the basis of the analysis, it has been concluded that the postmodern concept of personality is hermetically closed, and the concept of personality, which is developed on the basis of classical philosophical and socio-psychological science, is open to discussion and development.
Keywords:personality, integrity, postmodernism, splitting, decentralization.
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