BLAKYTA Hanna, d.E., Head of Economics and Finance of the Enterprise KNUTE;
LANOVSKA Halyna, PhD in Economics, assistant professor of Economics and Finance of the Enterprise KNUTE
INTEGRAL ASSESSMENT OF THE INNOVATION OF THE ENTERPRISE'S ACTIVITY
It is proved that the marketing of innovations is an indicator of the innovation activity of the enterprise and the structural component of its innovation policy. Formed in such areas as market research, pricing and innovative renewal of the enterprise. The methodical approach of the integrated assessment of innovation marketing of an enterprise is substantiated, which synthesizes a number of indicators into a single quantitative one and creates conditions for determining the qualitative and quantitative aspects of innovation activity of the enterprise.
Keywords: innovativeness of activities, marketing innovations, innovation policy, innovations, market research, price setting, directions of innovation upgrade, integral indicator.
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