Candidate of Sciences (Economics), Doctoral Student at the Department Finance, Banking and Insurance of Sumy State University
STEEPLE ANALYSIS OF SUSTAINABILITY REPORTING IN UKRAINE
Background. One of the goals of sustainable development, adopted by the UN in 2015, is the Goal 12 "Responsible consumption and production." One of its areas of encourages companies to implement sustainable development practice and integrate information on sustainability in their reporting cycle. Despite the spread of initiatives of compiling and reporting on sustainability in the developed countries, according to SDG Target 12.6 Live Tracker, Ukrainian companies have no significant progress in achieving the Goal 12.6. Need to analyze the factors that hinder the development of sustainability reporting in Ukraine determines the relevance of the article.
The aim of the article is to find the key factors that determine the state of sustainability reporting in Ukraine based on STEEPLE analysis and reveal the main consequences of the preservation of their impact status on the competitiveness of the company.
Materials and methods. The methodological basis of research is the STEEPLE analysis as a marketing tool of analysis of macro environment.
Results. Sustainability reporting in Ukraine is in the initial stages of its development as a national strategy of corporate social responsibility of Ukrainian enterprises. It has mutual influence on the formation of sustainability reporting and is primarily manifested in the actions of social, technological, economic, environmental, political, legal and education (ethical) factors. It is proved that the preservation of these factors could have negative consequences both for the competitiveness of individual companies and for the country's competitiveness and quality of life of society as a whole. Promoting sustainability initiatives and their reflection in the relevant reporting increases innovation and energy efficiency in Ukraine.
Conclusion. Using the methodology of STEEPLE analysis as a marketing tool of environment analysis of sustainability reporting key factors that determine the state of the preparation, submission and verification of such statements by Ukrainian companies were investigated. Basic consequences of maintaining the status quo of these factors were developed. Development of ways of sustainability reporting promotion popularization among Ukrainian companies in the context of national CSR strategy and prospects of sustainability reporting system in Ukraine need further research.
Keywords: sustainability reporting, STEEPLE analysis, corporate social responsibility, assurance of sustainability reporting, factors.
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