Doctor of Economics, Professor of the Marketing Department of Kyiv National University of Trade and Economics
BUSINESS MODELS OF THE INNOVATIVE DEVELOPMENT
OF TRADING COMPANIES
Background. In the conditions of strengthening of integration processes trading company as an entity at any level has to choose a particular model of business development based on analysis of the situation and its strategic goals. This will ensure acceptable values of indicators of the current operating activities, its expansion and recovery on the basis of different types of grocery, technological and managerial innovations.
The aim of the article is to reveal the essence of innovative business models and offer conceptual and methodological basis to examine the possibilities and preconditions of Ukrainian trading company development.
Materials and methods. Innovative concepts and theory of reengineering are the methodological basis of the study. The nature of the use of business engeneering for the development and implementation of innovative processes for trading companies was analyzed based on a systematic approach. The methods of structuring and synthesis were applied to build methodology framework to develop an innovative business model of trading company and adapted into practice.
Results. The article reveals the essence of business processes and innovative business models of modern enterprises, characterized by their types and conditions of use. The organizational-structural scheme of the methodology of innovative business models of commercial enterprises was developed and proved. The structure of the components of the classic innovative business models and their substantive characteristics for acting in Ukraine trade enterprises was offered.
Conclusion. With the growing trend of innovative activity on the basis of reengineering of business processes (fundamental rethinking and radical restructuring of business processes to achieve dramatic improvement in critical contemporary performance indicators, in particular, cost, quality, service and speed), there is the problem of attracting appropriate financial, human and logistical resources, as well as training, retraining and advanced training of managers in the field of Economics, organization and management of business processes in trading companies.
Keywords: innovative development, business process, innovative business model, methodology, trading company.
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