PhD in Economics, Associate Professor, Professor at the Department of Finance, Banking and Insurance of the Khmelnytskyi National University
Postgraduate Student at the Khmelnytskyi National University
STRUCTURING POTENTIAL OF AN ENTERPRISE
Background. In today's unstable economic environment question of finding effective ways to ensure a stable, effective and profitable business entities is becoming more and more relavant. Therefore, it is potential as an integrated set of capabilities, skills, resources and tools becomes so significant in the process of increasing the effectiveness of the operation of domestic enterprises.
Analysis of the recent researches and publications. Issues related to understanding the essence of the concept of "potential enterprise" and the definition of its components are widely studied in the works of famous domestic and foreign researchers. However, despite the considerable scientific achievements, issue of developing potential of business entities remains controversial.
The aim of the article is the research of the enterprise potential and approach generalization to determine its components.
Material and methods. The methodological basis of the study is the method of abstraction, induction, deduction, analysis and synthesis, systematic method, methods of comparison, grouping and summarizing.
Results. As a result of the critical analysis of different approaches to defining components of the potential it was offered to divide them into primary and secondary, which enable primary consideration of inherent in any company forming components of its potential.
Conclusion. There are several different views on the specification of semantic nature of the concept "potential", and structuring potential of the company is presented in different way in the economic literature.
Keywords: potential, potential of an enterprise, structuring of enterprise potential, components of enterprise potential.