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OPINION MINING AND ITS IMPORTANCE IN THE ACTIVITY OF CONTEMPORARY ENTERPRISES

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UDC 64.033:334.72
 
LULA Paweł,
Doctor of Economics, Professor, Dean of Management Faculty of Cracow University of Economics
WÓJCIK Katarzyna,
Assistant at Department of Computational Systems of Cracow University of Economics
  
OPINION MINING AND ITS IMPORTANCE IN THE ACTIVITY OF CONTEMPORARY ENTERPRISES
 
The concept of knowledge management has been presented. Economic and non-economic objectives of knowledge management have been determined. Typology (classification) of knowledge management strategies has been conducted. Author 's vision of a comprehensive approach to knowledge management has been offered.
 
Keywords: knowledge, knowledge management system, concept, organization (enterprise), potential, knowledge resources, knowledge management strategy.


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