MARKETING INSTRUMENTS OF IMPROVING NON-STATE PENSION FUND EFFICIENCY
UDC 657.412.7
DOLGOVA E.,
Assistant at the Department of Finance of KNUTE
MARKETING INSTRUMENTS OF IMPROVING NON-STATE PENSION FUND EFFICIENCY
The article covers the non-state pension fund efficiency increase by means of marketing tools. The importance of noncommercial marketing in solving the problems, which non-state pension funds face while developing strategy of pension services promotion on the relevant market have been considered.
MARKETING INSTRUMENTS OF IMPROVING NON-STATE PENSION FUND EFFICIENCY
DOLGOVA E.,
Assistant at the Department of Finance of KNUTE
MARKETING INSTRUMENTS OF IMPROVING NON-STATE PENSION FUND EFFICIENCY
The article covers the non-state pension fund efficiency increase by means of marketing tools. The importance of noncommercial marketing in solving the problems, which non-state pension funds face while developing strategy of pension services promotion on the relevant market have been considered.
MARKETING INSTRUMENTS OF IMPROVING NON-STATE PENSION FUND EFFICIENCY