Postgraduate Student at International Economics Department of KNUTE
SEGMENTATION CRITERIA OF THE DOMESTIC CONSUMER MARKET OF ELITE FURNITURE
The theoretical approaches to segmentation of consumer market are analyzed and main steps of this process are offered in the article. The criteria of segmentation of domestic market of elite imported furniture as well as factors influencing the choice of furniture by consumers are researched. The expediency of segmentation of elite furniture according to technological and economic criteria is substantiated.
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