INTERNET-MARKETING TECHNOLOGIES IN SANATORIUMS AND RESORTS
UDC (004.738.5:339.138):640.41
MELNICHENKO S.,
Doctor of Sciences (Economics), Professor at the Department of Hotel, Restaurant and Tourism Business of KNUTE
VEDMID N.,
Candidate of Sciences (Economics), Associate Professor at the Department of Hotel, Restaurant and Tourism Business of KNUTE
INTERNET-MARKETING TECHNOLOGIES IN SANATORIUMS AND RESORTS
On the basis of the conducted researches of application of Internet-technologies in marketing activity in sanatoriums and resorts, the article offers an estimation of its instruments and features of application in this industry; there have been grounded the basic directions of forming of effective Internet-advertising and creation of relations with the public on the Internet.
INTERNET-MARKETING TECHNOLOGIES IN SANATORIUMS AND RESORTS
MELNICHENKO S.,
Doctor of Sciences (Economics), Professor at the Department of Hotel, Restaurant and Tourism Business of KNUTE
VEDMID N.,
Candidate of Sciences (Economics), Associate Professor at the Department of Hotel, Restaurant and Tourism Business of KNUTE
INTERNET-MARKETING TECHNOLOGIES IN SANATORIUMS AND RESORTS
On the basis of the conducted researches of application of Internet-technologies in marketing activity in sanatoriums and resorts, the article offers an estimation of its instruments and features of application in this industry; there have been grounded the basic directions of forming of effective Internet-advertising and creation of relations with the public on the Internet.
INTERNET-MARKETING TECHNOLOGIES IN SANATORIUMS AND RESORTS