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№4(120)2018

Written by Sveta on .

 

Scientific journal "HERALD of Kyiv National University
of Trade and Economics"  №4(120)2018

 

  • articles are reviewed;
  • content approved at the meeting of the editorial board;
  • issued on the recommendation of the Academy Council of KNUTE (protocol of meeting n. 10 from 21.06.2018);
  • signed for publication from 05.09.2018. 



DOI: http://doi.org/10.31617/visnik.knute.2018(120)0

TITLE / CONTENT 

STATE AND ECONOMY
 
ILCHENKO N.,
FREIUK O.		 5
SVYSTILNYK V. Information asymmetry tools in the markets of consumer
goods and services		 14

ENTERPRISE
 
JASINSKA  J. Crisis as determinant of organization’s development 24
MELNYCHENKO S.,
SHTANOVA A.		 Service policy of the cinema companies 36
TRUBEI O. Domestic retail trade in the FMCG market 46
ZUBKO T.,
LAPTIEVA V.		 Indicators of personnel security of an enterprise 57
DANYLENKO Yе. SEO-tools for behavior shaping of car buyers 68

ACCOUNTING AND TAXATION
 
NAZAROVA K.,
ZADNIPROVSKYI O.		 Audit of assessment of financial instruments 85
BEZVERKHYI K. The principle of interoperability with stakeholders in integrated
reporting of ukrainian enterprises		 97

DISCUSSION SPACE
 
LANG F. P. Structure of a "new society" conceivable for the digital revolution 108