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LEGAL ANALYSIS OF SPECIAL REQUIREMENTS OF UKRAINIAN AND EU LAW ON ADVERTISING

Автор: Редактор on .

UDC 347.72.028(477+100)
 
MYKYTENKO L.,
Candidate of Sciences (Law), Associate Professor of Commercial Law Department of Kyiv National University of Trade and Economics
 
LEGAL ANALYSIS OF SPECIAL REQUIREMENTS OF UKRAINIAN AND EU LAW ON ADVERTISING
 
This article analyzes the legislation of Ukraine on advertising, which doesn’t conform to regulations of European standards. It investigates the general and specific requirements of advertising distribution in Ukraine and EU, their correlations is defined. The specific recommendations to harmonize Ukrainian legislation with EU standards on advertising are offered.
 
 LEGAL ANALYSIS OF SPECIAL REQUIREMENTS OF UKRAINIAN AND EU LAW ON ADVERTISING