METHODS OF STUDYING THE SERVICE QUALITY AT TOURISM ENTERPRISES
UDC 640.2:338.486.2
MELNYCHENKO Switlana,
Doctor of Sciences (Economics), Professor at the Hotel, Restaurant and Tourism Business Department of Kyiv National University of Trade and Economics
METHODS OF STUDYING THE SERVICE QUALITY AT TOURISM ENTERPRISES
Peculiarities of service quality assessment at tourist enterprises have been identified; the principles of quality management with regard to industry specifics have been formulated, the methodology "Secret Customer" in the network of travel offices in the territory of Ukraine has been tested; the requirements for quality management of tourist services have been defined.
METHODS OF STUDYING THE SERVICE QUALITY AT TOURISM ENTERPRISES
MELNYCHENKO Switlana,
Doctor of Sciences (Economics), Professor at the Hotel, Restaurant and Tourism Business Department of Kyiv National University of Trade and Economics
METHODS OF STUDYING THE SERVICE QUALITY AT TOURISM ENTERPRISES
Peculiarities of service quality assessment at tourist enterprises have been identified; the principles of quality management with regard to industry specifics have been formulated, the methodology "Secret Customer" in the network of travel offices in the territory of Ukraine has been tested; the requirements for quality management of tourist services have been defined.
METHODS OF STUDYING THE SERVICE QUALITY AT TOURISM ENTERPRISES