RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION
Cite as APA style citation
Tkachenko T., Hladkyi O., Zhuchenko V. Recreational tourism: product portfolio diversification. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu. 2021. № 4. Р. 81-90.
JEL Classification L83
TKACHENKO Tetiana,
DSc (Economics), Professor, the Head of the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID:0000-0003-4179-5869
HLADKYI Oleksandr,
DSc(Geography), Professor,Professor at the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID:0000-0002-0600-0832
ZHUCHENKO Valentyna,
PhD (Economics), Associate Professor, Associate Professor at the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID: 0000-0002-3586-1367
Keywords: recreation tourism, resort, sanatorium, product portfolio, diversification.
Tkachenko T., Hladkyi O., Zhuchenko V. Recreational tourism: product portfolio diversification. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu. 2021. № 4. Р. 81-90.
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DOI: http://doi.org/10.31617/visnik.knute.2021(138)06
JEL Classification L83
TKACHENKO Tetiana,
DSc (Economics), Professor, the Head of the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID:0000-0003-4179-5869
HLADKYI Oleksandr,
DSc(Geography), Professor,Professor at the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID:0000-0002-0600-0832
ZHUCHENKO Valentyna,
PhD (Economics), Associate Professor, Associate Professor at the Department of Tourism and Recreation
Kyiv National University of Trade and Economics
19, Kioto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID: 0000-0002-3586-1367
RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION
Theoretical fundamentals of product portfolio diversification in the frames of recreational tourism were disclosed. The main attractive properties of recreationaltourism resources were substantiated. The potential advantages and disadvantages of recreation tourism product diversification were investigated. The product portfolio diversification and marketing processes in recreation tourism wereanalyzed via the example of the clinical sanatorium "Kuialnik" and the resort association "Perlyna Chornomoria" located in Odesa region of Ukraine.Keywords: recreation tourism, resort, sanatorium, product portfolio, diversification.
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