Cite as APA style citation
Kondratiuk O., Stoianenko I. Digitalization of business under global challenges. Visnyk Kyi'vs'kogo nacional'nogo torgovel'no-ekonomichnogo universytetu. 2020. № 6. S. 16-25.

FREE FULL TEXT (PDF)
DOI:  http://doi.org/10.31617/visnik.knute.2020(134)03

UDC 004.738.5:339.93.:334.012.61- 022.5
JEL Classification: M21, M15
 
KONDRATIUK Oksana,
PhD (Economics), Associate Professor,
Associate Professor of the Department of Economics and Business Finance
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID: 0000-0002-2750-6867
 
STOIANENKO Iryna,
PhD (Economics), Associate Professor,
Associate Professor of the Departmentof Economics and Business Finance
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
E-mail: Ця електронна адреса захищена від спам-ботів. вам потрібно увімкнути JavaScript, щоб побачити її.
ORCID: 0000-0002-1775-9473

DIGITALIZATION OF BUSINESS UNDER GLOBAL CHALLENGES

The articlefocuses attention on prospects for the development of Ukraine’s economy taking into account the potential of social processes and business digitalization. We accentuated the global tendencies of economic relations digitalization, which create progressive forms and methods of business processes for small and medium enterprises. The article determined priorities of development for small and medium businesses of Ukraine under the conditions of the pandemic, world economic crisis, and digital transformation of eco­nomic relations.
Keywords: digitalization, digital technologies, digital economy, digital platforms, business processes, small and medium business.

REFERENCES

1. Think differently. Think archetype. Your digital economy model. Huawei ta Arthur D. Little. www.huawei.com.Retrieved fromhttps://www.huawei.com/-/media/ corp2020/pdf/public-policy/adl_huawei_digital_transformation_main_report.pdf?la=en(accessed 27 September 2020) [in English].
2. Digital Spillover Measuring the true impact of the digital economy. www.huawei.com. Retrieved from https://www.huawei.com/minisite/gci/en/digital-spillover/files/gci_digital_spillover.pdf (accessed 27 September 2020) [in English].
3. McKinsey. Official website. www.mckinsey.com. Retrieved from https://www.mckinsey.com/industries/technology-media-and-telecommunications/ our-insights(accessed 27 September 2020) [in English].
4. Toffler, A., & Toffler, H.  (2005). Revolutionary wealth. New York: Knopfp [in English].
5. Hagen, R. (2018). The End of Ownership: Personal Property in the Digital Economy. Science and Public Policy, 45. Iss. 1, 137-139 [in English].
6. Bazhal, Ju. M. (2016). Misce i rol’ malogo biznesu v innovacijnij modeli eko­nomichnogo rozvytku [The place and role of small business in the innovative model of economic development]. Problemy innovacijno-investycijnogo rozvytku – Problems of innovation and investment development, 9, 43-46. Retrieved from http://nbuv.gov.ua/UJRN/Piir_2016_9_6(accessed 27 September 2020) [in Ukrainian].
7. Kononova, K. Ju. (2015). Informacijna ekonomika: modeljuvannja evoljucijnyh procesiv [Information economics: modeling of evolutionary processes]. Harkiv: HNU imeni V. N. Karazina [in Ukrainian].
8. Kraus, N. M., Kraus, K. M. (2018). Cyfrovizacija v umovah instytucijnoi’ transformacii’ ekonomiky: bazovi skladovi ta instrumenty cyfrovyh tehnologij [Digitization in the conditions of institutional transformation of economy: basic components and tools of digital technologies]. Intelekt XXI – Intelligence XXI, 1, 211-214 [in Ukrainian].
9. Abakumenko, O., Derkach, A., & Kornjejeva, M. (2016). Dydzhytalizacija ban­kivs’kogo sektoru [Digitalization of the banking sector]. Finansovi dosli­dzhennja – Financial research,1 (1), 69-75. Retrieved from https://fr.stu.cn.ua/tmppdf/20.pdf(accessed 27 September 2020) [in Ukrainian].
10. Halapsys, A. V. Globalyzacyja y metryka ystoryy [Globalization and the metrics of history]. halapsis.net.Retrieved fromhttp://halapsis.net/globalizatsiya-i-metrika-istorii (accessed 27 September 2020) [in Russian].
11. Korol’, S. Ja., & Pol’ovyk, Je. V. (2019). Dydzhytalizacija ekonomiky jak faktor profesijnogo rozvytku [Digitalization of the economy as a factor of profession­nal development]. Modern Economics, 18, 67-73. Retrieved fromhttps://modecon.mnau.edu.ua/digitization-of-the-economy-as (accessed 27 September 2020) [in Ukrainian].
12. Gudz’, O., Fedjunin, S., & Shherbyna V. (2019). Dydzhytalizacija, jak konku­rentna perevaga pidpryjemstv [Digitalization as a competitive advantage of enterprises]. Ekonomika. Menedzhment. Biznes – Economy. Management. Business, 3(29), 18-24. Retrieved from http://journals.dut.edu.ua/index.php/emb/article/view/2215(accessed 27 September 2020) [in Ukrainian].
13. Varga, V. P. (2020). Dydzhytalizacija jak odyn z chynnykiv konkurento­spromozhnosti pidpryjemstva [Digitalization as one of the factors of enterprise competitiveness]. Efektyvna ekonomika – Efficient economy, 8. Retrieved from http://www.economy.nayka.com.ua/?op=1&z=8121 (accessed 27 September 2020) [in Ukrainian].
14. OON: 4,1 mil’jarda ljudej u sviti pidkljucheni do internetu. Sajt Radio "Svo­boda" [UNO: 4.1 billion people in the world are connected to the Internet. Radio Liberty website]. www.radiosvoboda.org. Retrieved from https://www.radiosvoboda.org/a/news-oon-internet/30254946.html (accessed 27 September 2020) [in Ukrainian].
15. Dul’s’ka, I. V. (2015). Cyfrovi tehnologii’ jak katalizator ekonomichnogo zrostannja [Digital technologies as an indicator for economic growth]. Eko­nomika i prognozuvannja – Economics and Forecasting, 2,121-122 [in Ukrainian].
16. Mobil’naja svjaz’ 4G dostupna bolee chem v polovine naselennyh punktov Ukrainy. Mincifry. Informacijne agentstvo "Interfaks-Ukrai’na" [4G mobile communication is available in more than half of the settlements of Ukraine. Minnumbers. Interfax-Ukraine News Agency]. interfax.com.ua. Retrieved from https://interfax.com.ua/news/telecom/661942.html(accessed 27 September 2020) [in Russian].
17. Specialisty o 5G v Ukraine. Vozmozhnosti i vyzovy. Sajt hi-tech [Specialists about 5G in Ukraine. Opportunities and challenges. Website hi-tech]. hi-tech.ua. Retrieved from https://hi-tech.ua/spetsialistyi-o-5g-v-ukraine-vozmozhnosti-i-vyizovyi(accessed 27 September 2020) [in Russian].
18. Projekt Nacional’noi’ strategii’ Industrii’ 4.0. Oficijnyj sajt Asociacii’ pidpry­jemstv promyslovoi’ avtomatyzacii’ Ukrai’ny [Draft of National Industry Stra­tegy 4.0. Official website of the Association of Industrial Automation Enter­prises in Ukraine]. mautic.appau.org.ua. Retrieved fromhttps://mautic.appau.org.ua/asset/42:strategia-rozvitku-4-0-v3pdf(accessed 27 September 2020) [in Ukrainian].
19. Dligach, A. Cyfrova transformacija jak lift u majbutnje [Digital transformation as an elevator to the future].Retrieved from https://tqm.com.ua/ua/likbez/ua-articles/cyfrova-transformaciya-yak-lift-u-majbutnye(accessed 27 September 2020) [in Ukrainian].
20. Labeznyk, L. L. (2018).  Dydzhytalizacija ekonomichnyh vidnosyn jak faktor udoskonalennja biznes-procesiv na pidpryjemstvi [Digitalization of economic relations as a factor in improving business processes at the enterprise]. Eko­nomichnyj visnyk – Economic Bulletin, 213, 69-74 [in Ukrainian].
21. Zbirnyk statystyky pidpryjemnyctva v Ukrai’ni: 2018. Derzhavna sluzhba statystyky Ukrai’ny: oficijnyj sajt [Collection of business statistics in Ukraine: 2018. State Statistics Service of Ukraine: official website]. Retrieved from http://www.ukrstat.gov.ua (accessed 27 September 2020) [in Ukrainian].
22. Rejtyng vidviduvanosti ukrai’ns’kyh internet-magazyniv za 2019 rik [Atten­danceratingofUkrainianonlinestoresin2019]. Retrieved fromhttps://elnews.com.ua/uk/rejtyng-vidviduvanosti-ukrayinskyh-internet-magazyniv-za-2019-rik (accessed 27 September 2020) [in Ukrainian].
23. Pro shvalennja Koncepcii’ rozvytku cyfrovoi’ ekonomiky ta suspil’stva Ukra­i’ny na 2018-2020 roky ta zatverdzhennja planu zahodiv shhodo i’i’ realizacii’: rozporjadzhennja Kabinetu Ministriv Ukrai’ny vid 17.01.2018 № 67-r. [On approval the Concept of development of the digital economy and society in Ukraine for 2018-2020 and approval of the action plan for its implementation:order by the Cabinet of Ministers of Ukraine dated January 17, 2018 № 67-r]. Retrieved fromhttps://zakon.rada.gov.ua/laws/show/67-2018-%D1%80#Text (accessed 27 September 2020) [in Ukrainian].
24. 95% kompanyj ne gotovуk cyfrovoj transformacyy [95% of companies are not ready for digital transformation]. Riverbed Technology. Website "Retail&Loyalty". Retrieved from https://retail-loyalty.org/news/95-kompaniy-ne-gotovy-k-tsifrovoy-transformatsii-riverbed-technology (accessed 27 September 2020) [in Russian].
25. Gudz’, O. Je., & Makovij, V. V. (2018). Rozroblennja strategii’ Digital-trans­formacii’ pidpryjemstv [Development of Digital Enterprise Transformation Strategy]. Infrastruktura rynku – Market Infrastructure, 25,248-254 [in Ukrainian].