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STRATEGIC MANAGEMENT OF CURRENT ASSETS OF TRADE ENTERPRISES

Автор: Sveta on .

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DOI: http://doi.org/10.31617/visnik.knute.2019(127)06

UDC 658.152.11:339

STRATIICHUK Victoriya,
Postgraduate student at the Department of Economics and Business Finance
Kyiv National University of Trade and Economics
19, Kyoto str., Kyiv, 02156, Ukraine
 
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ORСID: https://orсid.org/0000-0002-9754-5028

STRATEGIC MANAGEMENT OF CURRENT ASSETS OF TRADE ENTERPRISES

 
Background. Modern conditions of intensive changes in the economic environment of domestic trade enterprises, the main financial resource of which are current assets, require to search the ways to improve the system of management of current assets. Strategic mana­gement is one of the modern and the most effective management tools, but its application to working assets has not been sufficiently researched.
The aim of the article is to substantiate the features and key elements of the system of strategic management of current assets of trade enterprises.
Materials and methods. In the process of the research there were applied general scientific methods of abstraction, analysis and synthesis, induction and deduction, logical and comparative analysis, graphical and generalization methods.
Results. On the basis of integration of key characteristics, goals, tasks and functions of management of current assets with the peculiarities of strategic management the essence of theconcept "strategic management of current assets" and its purposeis determined. The systems of tasks and functions of strategic management of current assets are proposed, a block diagramof the process of strategic management of current assets of trade enterprises is constructed.
Сonсlusion. The use of strategic management of current assets will allow this pro­cess to get a long-term nature. This is also ensure that the conditions of the functioning of current assets will take part in the process of its management and will mutually reconcile the main tasks and stages of the strategy of management of current assets with the strategic objectives of the trade enterprises.
Keywords:current assets management, strategic management, strategic analysis, strategic goal, strategic management of current assets.
 

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