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BUSINESS ECONOMICS: MANAGEMENT CONCEPT

Автор: Sveta on .

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DOI: http://doi.org/10.31617/visnik.knute.2019(126)05

UDC 330.101:005
 
HANECHKO Iryna,
Candidate of Economic Sciences, Associate Professor, Associate Professor
at the Department of Economics and Business Finance,
Kyiv National University of Trade and Economics,
19, Kyoto st., Kyiv, 02156, Ukraine 
 
 
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ORCID: http://orcid.org/0000-0002-1918-3164


TRUBEI Oksana,
Candidate of Economic Sciences, Associate Professor, Associate Professor
at the Department of Economics and Business Finance,
Kyiv National University of Trade and Economics,
19, Kyoto st., Kyiv, 02156, Ukraine
 
 
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ORCID: http://orcid.org/0000-0003-4882-5813

BUSINESS ECONOMICS: MANAGEMENT CONCEPT

Background.The effectiveness of the functioning of individual business entities (enterprises) depends on multiple factors, the main places among which occupy the modern economic knowledge possessed by owners and top managers. Understanding and systema­tization of this knowledge allows us to distinguish certain applied economic concepts that affect the formation of behavior of the subject of business in the market and to some extent determine the effectiveness of business activity. This requires a more profound study of changes in economic thought and the search for the applied application of new knowledge in the business economy.
The aim of the article is to study the process of transformation of theories of the enterprise (firm) and the characterization of modern applied economic concepts (partial theories) that affect the efficiency and effectiveness of business activity.
Materials and methods. Methodological basis of the research is the system of gene­ral scientific and special methods, in particular: analysis and synthesis, systemic and complex approach, monographic and abstract-logical method.
Results. The genesis of development of economic views on the theory of the enterprise (firm) is explored; the content of the main contemporary applied economic concepts (partial theories) that have a direct impact on business is systematized and disclosed.
Conclusion. It was proved that the new trends of modern economic development cause the emergence of partial economic theories, theapplied aspects of which it is expe­dient to implement in economic education and in business management processes.

Keywords: business economics, firm theory, applied economic concepts.


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