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TOURISM ENTERPRISES OF UKRAINE: CHALLENGES OF REALITY

Автор: Sveta on .

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DOI:  http://doi.org/10.31617/visnik.knute.2019(125)06

UDC 338.486.2(477)
 
MELNYCHENKO Svitlana,
Doctor of Economics, Professor, Vice rector for scientific work,
Kyiv National University of Trade and Economics
Kyoto str., 19, Kyiv, 02156, Ukraine 
 
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ORCID:https://orcid.org/0000-0002-5162-6324
 
ZIKIY Natalia,
Post-graduate student at the Department of Hotel and Restaurant Business,
Kyiv National University of Trade and Economics
Kyoto str., 19, Kyiv, 02156, Ukraine 
 
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ORCID: https://orcid.org/0000-0001-9781-7479
 

TOURISM ENTERPRISES OF UKRAINE: CHALLENGES OF REALITY

Background. The trust of tourists to tourism enterprises is decreasing every year. Tourism enterprises suffer from frequent tourist conflicts and require state support. Therefore, it is expedient to study the current state, barriers to the development of tourism enterprises and the causes of frequent tourism collapse.
The aim of the articleis to analyze of the dynamic of tourism enterprises, assess their state of activity, identify the leaders of the tourism market, the primary causes of the reduction of tourism subjects and explore ways to overcome collapses of tourism.
Materials and methods. The information base for the study was the works of domestic scholars, statistical materials and Internet sources. The methodological basis of the study was a set of scientific methods such as: generalization, comparative analysis, statistical analysis and synthesis, which enabled to analyze the impact of tourism develop­ment on the state budget, identify and compare the activities of tour operators and agencies, evaluate the activities of the largest subjects of the tourism business.
Results. Monitoring of the activity of tourism enterprises shows a tendency of reduction of business entities. It was investigated that the largest share of tourists served is to tour operators. This is due to the fact that today, customers trust more operators than agencies. The barriers of business development, the hot spots of the emergence of contro­versial conflicts between the subjects of the tourism services market were revealed and the state’s work in support of the tourism business was analyzed.
Conclusion. Thus, the events of today have significantly influenced the activities of tourism enterprises. In order to improve the activity of tourism enterprises, powerful marketing informatization is needed abroad of Ukraine as a tourist country, the develop­ment of the domestic market, an extreme type of tourism, and the provision of maximum safety and care for tourists during the journey in order to increase the trust of potential consumers of tourist services.

Keywords: commission of tourism, travel operators, travel agencies,market of tourism services, destinations of tourism, collapses of tourism.
 

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