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№5(121)2018

Written by Sveta on .

Scientific journal "HERALD of Kyiv National University
of Trade and Economics" №5(121)2018

 

  • articles are reviewed;
  • content approved at the meeting of the editorial board;
  • issued on the recommendation of the Academy Council of KNUTE (protocol of meeting n. 1 from 30.08.2018);
  • signed for publication from 24.10.2018. 



DOI: http://doi.org/10.31617/visnik.knute.2018(121)0


TITLE / CONTENT 
 

STATE AND ECONOMY
 
CHUHUNOV I.,
MAKOHON V.		 Budgetary strategy in the conditions of economic transformations 5
PASICHNYI M. The policy of public debt management 19
VLASENKO I.,
SHARKO V.,
SEMENIUK I.		 Foreign economic activity of industrial enterprises of Ukraine: adaptation potential 35

ENTERPRISE
 
MAZARAKI A.,
MELNYCHENKO S.,
DANYLENKO М.
Internet marketing in the hotel business		 46
TKACHENKO T.,
HLADKYI A.		 Reengineering of service business processes in the international tour operator activities 59
LABURTSEVA O. Measurement tools of consumers satisfaction 71
MELNYKOVYCH O.,
YUSUPOVA O. 		Charitable activities as a tool for marketing communications 83
LUKASHOVA L. Strategic priorities for the development of small entrepreneurship in Ukraine 97

FINANCE AND BANKING
 
SHULGA N.,
KHORUZHYI D.  		 Forecasting the banking system crisisity state of Ukraine 109
VOLOSOVYCH S.,
FOMINA O.		 Technological innovations in the insurance market 124

HIGHER EDUCATION
 
ANTIUSHKO D.,
PRUS E.		 Method of associative thinking in education 138